I am often asked “where do we stand” when it comes to IP cameras and the CCTV market. My response doesn’t usually make manufacturers happy.
I believe strongly that CCS must deliver solutions to our customers that not only meet their needs, but also deliver recognizable value. Value does not mean a low price, but instead means that the customer easily recognizes the benefits of the product or service they are purchasing, and believes the corresponding price they have paid is fair and reasonable. In the case of IP video the added value, in my opinion, must reside primarily in the quality of the video images delivered to our customer. After all, they are buying a CCTV surveillance system. If the images are “somewhat better” or “slightly better,” then I don’t believe the value is there for an IP solution. In fact, over the past four years I have seen numerous IP solutions where the images are not substantially better than a well designed analog system.
IP technology can deliver clear benefits for particular applications and customers, and it also carries a premium price tag compared to traditional analog systems. The challenge for an integrator is “matching” the right solution for the right customer. Our own customer-base at this time is best served with quality analog equipment that is easy-to-use and deploy. While we have engineered and installed high-end systems where IP cameras were the right solution, the bulk of our customers’ needs don’t demand the feature-sets found in IP equipment.
HD and Image Quality & ONVIF
In 2010 I was glad to see several trends in the CCTV industry. First, HD quality cameras have become more common. These cameras clearly provide a substantially better image than analog cameras, with the added ability for the customer to “drill-in” with their management software and view more detail than ever before. The HD format is more efficient than the Megapixel cameras that have flooded the market, but require less storage space–this is important.
The second trend is manufacturers adopting the ONVIF standards that will allow cameras from one manufacturer to successfully function on another manufacturer’s recording platform, much like analog cameras work today. Although the industry is not entirely there yet, I believe most manufacturers have recognized that proprietary IP solutions that limit the end-user’s choices do not represent the best long-term strategy for the market. We have chosen not to sell our customers products that limit their choices.
If you would like a more comprehensive look at IP technology in the CCTV market, you can find a good handbook here from Pelco and additional information from Bosch. Both Pelco and Bosch are important strategic partners for CCS.